(About) Supermarket is a contemporary retail concept that values sustainability above all else. Inspired by the supermarket reference, we played with the idea of using old pricing tags and supermarket carts in shaping their identity. The result: a modular brand identity with multiple logos that can be used in different applications. (About)… Continue reading Supermarket
Author: Kristel Posen
Bobbie
https://www.somekind.studio/wp-content/uploads/2022/03/SOMEKIND-Studio-Branding-Graphic-Design-Marketing-Communication-Website-Design-Development-Bobbie-01-.mp4 (About) Together with Charlotte, Stephanie, and Simke, we thoughtfully crafted a brand identity and storyline that best captures what Bobbie is all about: a kids’ store, café, and community space that is sustainable, mindful, and authentic at heart. The bubbly letters, soothing colors, and cheery illustrations combine to form a memorable identity… Continue reading Bobbie
Méra
(About) Méra is a styling & art direction studio with a uniquely personal and contemporary view on weddings, events, and set design. At the height of the lockdown, we worked together with Femke in shaping her new studio’s storyline and identity to reflect the special yet fleeting moments she wants to share with… Continue reading Méra
Rheine
https://www.somekind.studio/wp-content/uploads/2022/02/2021.01-RHEINE_Website-video-04.mp4 https://www.somekind.studio/wp-content/uploads/2022/02/2021.01-RHEINE_Website-video-04.mp4 (About) Rheine is a conscious beauty store with one simple rule: free yourself from anything that isn’t beneficial and can do you harm. We designed the identity of Rheine with the philosophy of clean beauty in mind: focusing only on what is essential. Detailed typography and hand-drawn lines delicately combine to create an organic… Continue reading Rheine
Thelma
(About) Thelma is a multi-brand boutique with everyday wear for every woman. Inspired by the many different personalities that shop at Thelma, we created a timeless storyline and identity that is both recognizable and relatable at the same time. We also translated their fresh new identity across multiple touch points—from gift cards… Continue reading Thelma
NOJ
(About) NOJ stands for non-ordinary jewelry. More than just a store and a gallery, it is a community of passionate artists & curious customers who celebrate non-ordinary jewelry together. We shaped the storyline of NOJ to reinforce its role as an inspiring bridge between artists and customers. We also designed the identity to… Continue reading NOJ
Sofie Darche
< back to projects Sofie Darche Sofie Darche creates sustainable handbags with a focus on craftsmanship, quality, and longevity. To shape the brand’s identity, we opted for a clean minimal look that perfectly reflects the timeless simplicity of her handbags. Notice the dot? It’s a nod to Sofie’s attention to detail and commitment to delivering… Continue reading Sofie Darche
Golden Hour
< back to projects Golden Hour Golden Hour by YOSOGREEN is Belgium’s first and only adaptogen brand. Her plant-based wellness powders are 100% pure, local, and sustainably sourced. As the brand name refers to the beautiful moments of the day just around sunrise or sunset, we developed the storyline with this reference in mind. By framing Golden Hour… Continue reading Golden Hour