Alexandra Bertels

Alexandra Bertels is a Brussels-based photographer who regularly switches between portraits, documentary and studio shoots. Questioning the limits of the medium in a light-hearted way, she believes in listening to the needs of her clients before putting a camera around her neck.

The identity we designed for Alexandra revolves around her camera lens, as if one were looking through them. Because her name begins and ends with an ‘A’, we designed the logo as an infinite sequence. We also created another variation of the logo where the 3 A’s of her name align in the middle as a way to capture her unique perspective as a photographer.