(About)
Juicy Lucy is crazy about mushrooms. That’s why they created the first adaptogen-infused juice in Europe.
Intent on making a statement with its all-black 100% natural juice, we worked together with Valérie and Pieter to give Juicy Lucy a punchy storyline and a recognizably bold look.
What started out as a full-day strategy workshop to define their goals and ambitions culminated into a brand new label that lets the edgy personality of Juicy Lucy speak for itself.
Storytelling Workshop — Strategy Development — Branding — Packaging Design — Collateral Design
(About)
Juicy Lucy is crazy about mushrooms. That’s why they created the first adaptogen-infused juice in Europe.
Intent on making a statement with its all-black 100% natural juice, we worked together with Valérie and Pieter to give Juicy Lucy a punchy storyline and a recognizably bold look.
What started out as a full-day strategy workshop to define their goals and ambitions culminated into a brand new label that lets the edgy personality of Juicy Lucy speak for itself.
Storytelling Workshop — Strategy Development — Branding — Packaging Design — Collateral Design
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